Last night, the luxury house of Chanel has released a follow up of its new ad featuring the famous Brad Pitt. The previous ad can be viewed here in case you have missed it.
Although the voice over of the video is very similar to part I, the actual video is slightly different.
In the latest instalment the Ocean’s Eleven star, discusses how the world is a journey whilst the video shows how the same bottle haunts several women.
The second part of the journey can be seen below:
Today was the official release of the first male celebrity to endorse the luxury fragrance, Chanel No.5. The No.5 fragrance is one of the house’s oldest fragrance – a small video released by Chanel can be found here.
The Fight Club star, Brad Pitt, is now part of the long list of celebrities which have faced the luxury brand over the years, this list includes Marilyn Monroe, Nicole Kidman, Catherine Deneuve, Audrey Tautou, Vanessa Paradis and Lauren Hutton.
This is a massive “coup” for the house, which has changed its strategy by going with a male face. In an interview, Joanna Norman, Chanel fragrance expert says that this is a first.
This works at a dual strategy since, for women there’s an appreciation that this is something different and for men it will make them think that this luxury fragrance will impress their girlfriends.
The full ad can:[youtube:http://www.youtube.com/watch?v=mGs4CjeJiJQ&feature=plcp-A]